Monday, November 1, 2010

Ciara Unleashes Her 'Basic Instinct'



Grammy Award winner and multi-platinum recording artist Ciara gets back to basics pursuing her creative vision on Basic Instinct . Executive produced by Ciara, Tricky Stewart, The Dream and Mark Pitts , the singer's anticipated fourth LaFace/Jive Records album is due in stores December 14.

Basic Instinct features the new uptempo single "Gimmie Dat " (Click on link to stream). The track, produced by Tricky Stewart & Soundz, will be available at iTunes November 2 and impacts urban mainstream and rhythm radio November 9. Its video (click to view video), directed by Melina and Ciara, is in steady rotation at MTV Jams, MTV Hits, VH1 Soul and BET.

Initially heightening anticipation for Basic Instinct was the sexy, sensual first single "Ride" (Click on link to stream). The mid-tempo track, produced by Tricky Stewart and The Dream, features frequent Ciara collaborator Ludacris, who adds a devilishly clever verse to the song. " Ride " rolled out several impressive stats. The single peaked to No. 3 on the Urban Mainstream chart and marked the singer/dancer's twelfth top 10 on Billboard's Mainstream R&B/Hip-Hop radio airplay charts as well as the Hot R&B/Hip Hop Songs chart. On the Rhythm chart, the track peaked to No. 11 while accumulating combined digital and mobile sales of more than 680k to date. The sultry video—set off by Ciara's unparalleled, lithe dance moves—boasts more than 15 million YouTube views.

The album marks Ciara's return to her signature style of uptempo dance grooves. "Now it's time to go back, it's time to throw on my sneakers, it's time to just really get bossy for a couple of seconds," said Ciara.

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